Explainer videos are usually short-form animated videos. They serve a range of different purposes, generally to deliver an organisation’s message. They can take numerous forms, often using video, animation, graphics and audio to display the information.
Explainer videos are an effective method of communicating information to a broad audience in a short time. When done right, they’re an engaging way to connect with learners or customers. Despite their effectiveness they are often under-utilised and people are not aware about the different ways they can be used. This blog should give you a better understanding of how they can be used and the benefits of using them effectively.
How can I use explainer videos?
Explainer videos can help organisations in numerous ways. These can include:
- Inform people about your organisation
- Explain/launch new products or services
- Product simulations and help documentation
- Training for staff and customers
- Briefings for staff about new initiatives
- Inform an audience on a specific topic
- Marketing at conferences and trade shows
- Build employer branding
- Political campaigns
- Public announcements
Why would I choose videos over other options?
Videos are a fun, informal way of reaching your audience. They can deliver complex concepts in a simple way that people can easily understand. Some other reasons to use videos can include:
- A quick way to explain complex topics
- Visually stimulating, can be eye catching and capture attention
- Video content can boost search engine results
- Act as helpful ways to show comparisons
- Quick turnaround time
- Cost effective video production
- Reusable across a number of platforms, including social media
Explainer videos are a quick, relatively cost effective way of delivering content to a broad audience without having to be in direct contact. For more information on our development services and how explainer videos can benefit you please contact john@thelearningrooms.com or 00353 (0) 1 2074070.